Eurotunnel launch a new responsive website

10/11/2017

The website for FSDF member Eurotunnel’s Truck shuttle service, which went live last month, is set to dramatically improve service levels for its users. The site offers a modern feel, user-friendly interface, and responsive structure for optimal mobile performance.

Eurotunnelfreight.com allows account customers to log-in to their online account to access a whole range of customised services such as bookings, pre-registering or tracking vehicles.  The website also offers other essential information such as safety boarding instructions videos or the latest travel updates.

Mimi Jordan, Senior Product and Comms Manager for Eurotunnel Le Shuttle Freight, said: “Over the last two years we’ve experienced a sharp increase in the number of customers accessing the site from mobile devices. Our previous site was not responsive and for logistics companies, who depend on us for our speed and efficiency, it’s essential that our website is easy to read and navigate across a wide range of devices.”

“We approached MSO to work on the design of the website as, having worked with them before, we knew they could offer the perfect combination of technical knowledge and creative design ideas. It was also important to us that we worked with a local company.”

Eurotunnel Le Shuttle Freight is the most convenient and cost-effective way to transport freight between the UK and continental Europe, setting a new historic monthly record with 138,774 trucks transported in September 2017.

​Paul Lawrie, Director at MSO, the Kent based web design and development agency, said:  “As more and more of us access the web via mobile devices having a fully responsive site is essential for companies in order to ensure a positive user experience. It’s also very important from an SEO perspective.

“We worked alongside Eurotunnel’s development team to ensure the site met their exacting requirements and that the design reflected other Eurotunnel properties and brand guidelines. We feel privileged to have work with Eurotunnel and look forward to working with them on future projects.”

Established over 20 years ago MSO is a web design and development agency based in Dartford, Kent.  Services include branding, web and digital, online marketing and photography. The agency operates across a number of niche sectors, including motorsport, education, health and travel. Earlier this year the agency won two silver and a bronze award at the prestigious Kent Digital Awards for its innovation and progressive thinking.

SOURCE: https://www.ukhaulier.co.uk/news/road-transport/technology/eurotunnel-drives-new-technology-forward-with-mso/

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