KJT signing completes Müller athletics squad

25/05/2018

Commonwealth Games and World Indoor Championship gold medallist Katarina Johnson-Thompson has been confirmed as a FSDF member Müller brand ambassador – completing the dairy company’s first ever athletics squad.

Joining existing Müller Corner brand ambassadors Dina Asher-Smith and Müller Rice brand ambassador Adam Gemili, the dairy company has also welcomed athletes: Andrew Pozzi, Kadeena Cox MBE, Martyn Rooney, Hannah Cockroft MBE, Laura Sugar, Vanessa Wallace and Brian Gregan to the Müller family.

Katarina Johnson-Thompson said:

“I’ve grown up with athletics and Müller yogurts so I’m really excited to work with such a fun brand that not only makes great products, but is also helping to raise the profile of our sport.

“Getting sufficient dairy is obviously important for an athlete so having something like a Müllerlight yogurt is a quick and easy way to get some of these important nutrients. I’m really looking forward to helping Müller encourage people to have fun by giving athletics a try. I’m lucky that this is something I try to do every day!”

Müller, who are ranked at No.7 in The Grocer’s Top 100 list of Britain’s Biggest Brands[1], and the only dairy brand in Kantar Wordpanel’s top ten most chosen FMCG brands[2], now has a squad of ten athletics brand ambassadors as the business continues to grow the foundations of athletics, inspire the next generation and encourage consumers to live active and healthy lifestyles.

Following a recent YouGov survey[3] which found that athletics was the most exciting sport to watch, Müller is maximising their athletics partnerships, across their branded portfolio of products, to also add further inspiration to the dairy category.

The squad will appear across Müller’s ongoing athletics inspired multimedia campaign, which includes new television adverts, digital and print advertising and three limited edition multipacks, inspired by their status as Official Partner of British Athletics and Athletics Ireland.