Pimpernel Wharf achieves highest ever Christmas service levels following move to Fowler Welch
Continental cheese and charcuterie importer Pimpernel Wharf is celebrating its most successful Christmas ever since joining the range of big brands at FSDF member Fowler Welch’s Nuneaton distribution centre.
The multi-award winning chilled logistics specialist has taken control of Pimpernel Wharf’s chilled storage, picking and distribution to the major retailers and wholesalers across the country. The three year contract will see between 3-400 pallets stored on-site at any given time, with a total throughput of two million cases per year.
Following a tender presentation and tour of the state-of-the-art Nuneaton distribution operation, Fowler Welch was chosen based on its ability to seamlessly incorporate Pimpernel Wharf’s range of products into its operation. The business always aims to understand its customers’ requirements and become an extension of their teams, and the communication and reliability shown from early on provided that competitive edge.
Initially due to commence in January 2019, the contract was brought forward due to unforeseen customer requirements, which required Fowler Welch’s expert team to quickly accommodate this additional volume at the busiest time of the year.
Daniel Stuart, owner and managing director of Pimpernel Wharf said, “From the initial meeting, we were incredibly impressed with the entire Fowler Welch team and its facilities, but being able to bring us on board at short notice at the busiest time of the year was simply going above and beyond.
“The team listened and responded quickly and professionally, picking up all of our stock and covering all Christmas orders from 1st December. Not only did they take this on without question, but they proceeded to deliver the highest service levels our business has ever had over the same period. These incredible results are down to Fowler Welch’s knowledge and expertise, meaning we can focus on sourcing and supplying high quality cheese and charcuterie and growing our business, safe in the knowledge that we are working with a trustworthy partner that can seamlessly take care of our logistics needs.
“We work extremely hard for our customers to deliver the service and quality of product they deserve and we expect our partners to do the same. It is clear Fowler Welch understand this and are prepared to go the extra mile with us. I see a bright future for this partnership.”
Jonathan Lee, head of sales at Fowler Welch said: “Bringing Pimpernel Wharf into Fowler Welch Nuneaton is a really strong addition to our portfolio and going the extra mile when they needed it is exactly the kind of service that we pride ourselves on as a business. I’m incredibly proud that our skilled and knowledgeable team was able to provide such exceptional results under incredibly high-pressure circumstances and we look forward to continuing this standard as the relationship progresses, starting with bespoke trailer advertising for the New Year.”